Your guide to fashion that fits.
Each decision we make is a symbol of our commitment to defining what the future of fashion looks like.
— Stella McCartney
 
 
 
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The fashion industry is worth $2.4 trillion and its business model is broken.

We want to help the fashion industry transition from the inventory led, mass production model of the 20th century to a customer led, “mass personalisation” model required for the 21st century.  

 

WHAT DO WE MEAN BY “MASS PERSONALISATION”?

For Style Atlas, mass personalisation does not just mean adding a personalised monogram to a garment. We want shoppers to be able to purchase beautifully designed garments that fit them perfectly; Bespoke fitting, designer clothing, but on a mass scale.

 
 

WHY IS THE FASHION INDUSTRY BROKEN?

 

The predominant business model in today’s fashion industry is characterised by the following factors;

  • Seasonally and Regionally focused
  • Inventory led, due to long lead times
  • Retailed through physical stores

But this model has been fundamentally disrupted by several seismic changes to the industry over the last 5 - 10 years.

 
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The rise of online retailing

The global reach of cost effective, easy to use e-comm platforms backed up by innovative fulfilment services have made seasonal collections and regionally specific sizing less relevant.

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Fast Fashion

The most profitable fashion company in the world, Zara can design, make and have a style in store in as little as 13 days, while the average lead time for most brands is 6 months or more.  

 
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Social Media

Fashion editors and Haute Couture designers are not the only style makers any more. The likes of Instagram and Youtube have democratised style leadership, fragmented trends and arguably led to the growing desire of consumers to “see now, buy now”, instead of waiting months to buy next seasons trends after seeing it on the catwalk.

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Shift from products to experiences

The rise of social media and digital experiences has coincided with reduced importance placed on “shopping” as an social activity. Consumers are now more inclined to spend their disposal income on experiences than "more stuff".

 

This perfect storm of change has resulted in the following symptoms;  

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Retail Apocalypse


6985

Number of US store closures in 2017

200% 

Increase over previous year

6163

Previous record set amid the height of the GFC

2nd largest polluter globally


150 BILLION

Items of clothing produced in 2016

87.5%

Increase since 2012

10%

of the world's carbon emissions. Second only to the oil industry

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Online Headwinds


25% - 50%

Average rate of returns for Fashion E-Tailers

70.4%

Where Fit is the reason why customers return clothing bought online

 
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A new paradigm for fashion

 

Old Model

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UNSUSTAINABLE

Long Lead Times

Inventory Led

Wasteful

REGIONAL FOCUS

Standard Sizing

Seasonal Collections

Bricks & Mortar Sales Focus

New Model

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Sustainable

Short Lead Times

Customer Led

Ethical

Global Focus

Bespoke Fitting

Monthly Drops

Online Sales Focus

 

Our 3 Step Programme

 

1.

Assist brands to optimise the back end of their supply chain.

 

2.

Provide consumers a next generation online fitting solution.

 

3.

Bring the pieces together.

Our long term strategy is to bring the supply chain optimisation of Quadrant with the online fitting functionality of Compass to create something fundamentally new.  A technology backbone that allows all the existing major stakeholders in the fashion industry; consumer, brand and manufacturer to collaborate in an innovative new way.

One where are a consumer can order designer fashion from their favourite brands and this can be made to order and fit perfectly, in a cost and time effective manner; removing all the guesswork and wastage that is so pervasive in the industry today.